BMLL is an award-winning data and analytics company operating at the cutting edge of capital markets.
Brief
BMLL needed video content to highlight their new product which was 5 years of data collected and harmonised into a single data package.
Role: Motion Designer / Video Editor
Idents creation
Before creating the trailer, the creative director and I worked collaboratively with the client by developing the static visual language before animating the ident, which was later posted on LinkedIn for buzz. The ident was essentially a metaphor showing the vast data collected refined into a single package of 5 years of level 3 data.
BMLL 5 Years of Level 3 Data Trailer
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Campaign Video 2
The next delivery was to emphasise harmonised vs normalised data which is one of the USP’s for BMLL’s product offering.
